Vol 59, No 5 (2025)

Table of Contents

Articles

Apple’s Strategy Success Factors and Challenges in Europe: A Case Study of Apple’s Business Model and International Marketing
Paweł Bryła, Shokir Abdusattarov
PDF
7-30
Personnel Controlling as a Tool of HRM in the Public Entities
Maja Jokiel, Grzegorz Jokiel
PDF
31-45
The Psychology of Manipulation and Fraud in the Housing Market
Sara Koussan, Piotr Jarecki
PDF
47-68
The Importance of Cruise Tourism for the Local and National Economy. The Example of the Seaport of Kołobrzeg
Piotr Paweł Nowaczyk
PDF
69-90
The Influence of the “Co-operative Difference” on Job Satisfaction: A Personalist Humanistic Management Perspective
Przemysław Piasecki
PDF
91-113
Fiscal Policy Strategies of Cities Regarding Property Tax and Their Financial and Economic Consequences
Anna Wichowska, Jakub Kwaśny
PDF
115-134
Foreign Direct Investment from Asia-Pacific Countries in Poland
Rafał Wilczopolski
PDF
135-154
The Impact of AI-Driven Product Creation on Customer Value Perception: A Preliminary Study
Mirosław Wójcik
PDF
155-175